• Client: Goodman Fielder - Crest Chicken
• Deliverable: Press Ad
• Category: Advertising
• Industry: Consumer Goods

Goodman Fielder's Crest-brand chicken has been the market leader in Fiji for their product. Appropriately, the client required a new campaign to announce  and launch it's entry into the chicken sausage market.

Oceanic's campaign was built upon talking up the product. A teaser campaign was launched in the month before the actual campaign using television, radio and print advertisements. When the product was launched, elements of the teasers unraveled to paint the entire picture.

It's what everyone's talking about. Crest chicken sausages.