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Goodman Fielder - Tuckers
Goodman Fielder - Tuckers
  • Client: Goodman Fielder - Tuckers
  • Deliverable: Naming and branding
  • Category: Advertising
  • Industry: Consumer Goods
The Tucker's ice-cream brand is Fiji's most well known. As they entered the market with an entirely new sugar-free product, the company asked Oceanic to develop a naming and brand approach.

The name Delight was chosen for the product reflecting the delightful taste and light influence it has on caloric intake when compared to  other ice creams.  Other similarly supporting words such as Delicious and Deluxe play off of the Delight naming concept.