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Goodman Fielder - Tuckers
- Client: Goodman Fielder - Tuckers
- Deliverable: Naming and branding
- Category: Advertising
- Industry: Consumer Goods
The name Delight was chosen for the product reflecting the delightful taste and light influence it has on caloric intake when compared to other ice creams. Other similarly supporting words such as Delicious and Deluxe play off of the Delight naming concept.