Oceanic extends partnership with Fiji Rugby
Suva, Fiji - 20 April 2010

Online communications for the Fiji Rugby Union (FRU) has been given an extended lease of life with the renewal of a sponsorship agreement between Oceanic Communications and the Fiji Rugby Union this week.

First launched two years ago, www.fijirugby.com gave rugby fans a place to go for anything they needed to know about Fiji rugby. With a custom-built database of more than 600 Fiji matches dating back to1924 and bios on more than 800 players, the website is a comprehensive source of information. In the first quarter of the year, the site has received almost 25,000 visitors.

The sponsorship is valued at over $50,000 and the two year renewal will focus on plans to develop an online shop for Fiji Rugby merchandise, something fans will certainly appreciate. The site will also go through a design revamp, adding new features and functionality.

Managing Director of Oceanic, Jonathan Segal, said the growth of both the website content as well as the number of visitors have been beyond what was imagined when development first began two years ago.

“We feel like we’ve only just begun to take advantage of what the fijirugby.com website can do so we’re very excited about taking it to the next level with the renewal of our sponsorship.”

“The increased reach of Facebook and Twitter, in particular, will allow Oceanic and the Fiji Rugby Union to build upon a very dedicated community which already exists around rugby in the country. I think this will play a big part in fijirugby.com’s online development moving forward.”

FRU CEO Keni Dakuidreketi said “If we are to develop the Fiji Rugby brand to its fullest potential then we need to be online, listening, communicating and generally interacting with the many thousands of visitors fijirugby.com attracts each month.”

“In order to do this effectively there is no one better for us than Oceanic - Fiji’s leading integrated marketing agency. With all their online expertise I am very confident the FRU site will become one of Fiji’s must visit websites.”

The renewed sponsorship is effective from April and development has already begun.

For further information please contact FRU Operations Manager Vilikesa Rinavuaka on (679) 7071002.