MaiTV, MaiLife and Oceanic Announce Partnership to Further Develop Online Media Presence
Suva, Fiji - 13 October 2008
MaiTV, Mailife and Oceanic Communications today announced a partnership to develop the online properties of tv.com.fj and mailife.com.fj. With the ultimate goal of bringing MaiTV and MaiLife content to as many people as possible, anywhere in the world, the partnership will include website development, video and audio webcasting, content publishing and the building of new advertising revenue streams.
The partnership between the companies will enable online users around the world to connect to original content from Fiji through computers and mobile phones. With content personalisation becoming increasingly prevalent in the online industry, media companies are now able to to expand their target audiences.
Richard Broadbridge, CEO of MaiTV, said, “The Mai brand is well-suited towards reaching out to new markets and the Internet is the perfect distribution vehicle for us. Our long and pre-existing relationship with Oceanic has enabled us to put some plans into place which the viewers of MaiTV and the readers of MaiLife will greatly appreciate. We are aggressively moving towards providing a more global reach to our product and the best way of doing that is through the Internet.”
“We’ve worked with MaiTV and MaiLife successfully for the past few years on a variety of projects,” said Jonathan Segal, Managing Director and CEO of Oceanic. “They have content that people want and we’ll be working together to introduce that content to the rest of the world.
“Things move very quickly in the online space and with this partnership, we are looking for benefits to both advertisers as well as consumers. This is the kind of competitive activity which will help enable Fiji’s media industry to become more dynamic.”
The partnership between MaiTV, MaiLife and Oceanic begins with the management and publishing of content at the various Mai web properties.
Oceanic is a technology-driven advertising, marketing and new-media agency focusing on integrated offline and online communications strategies. Their work includes website development, online and offline marketing, intranet and extranet communications and branding. Servicing clients in Fiji, the South Pacific and the United States, Oceanic works at improving the business performance of our clients through technology and communications. Visit http://www.oceanic.com.fj
About MaiTV and MAILIFE
MaiTV (www.tv.com.fj) began broadcasts in late June this year becoming Fiji's second free to air broadcaster. The broadcaster started its services exactly one year after launching MAILIFE (www.mailife.com.fj) Magazine, today Fiji's most awarded monthly lifestyle and current affairs monthly.
The group employs around 20 staff which also includes its video/audio content production arm SKYLITE Productions, which is based in Suva and Apia, Samoa.