Fiji Companies Embrace Social Media Marketing
Long established as Fiji's only fully integrated communications agency, it was a natural evolution for Oceanic Communications to provide Social Media Marketing services to their clients.
Oceanic, based in Garden City, Suva, is the workhorse behind websites such as vodafone.com.fj, fnpf.com.fj, licifiji.com, and forumsec.org. In the past three years, they have also gained recognition in advertising and traditional media, with clients such as Vodafone, UNDP and Morris Hedstroms.
Oceanic has provided Social Media Marketing services for Kila World, MH, and Fiji Rugby, assisting these companies to accumulate over 3000 fans in less than a month. They of course manage their own social network presence with the profile name »Oceanicfiji¼, located on Facebook, Twitter, Youtube and LinkedIn. As well as being a way to interact with customers and the community, the company has found Social Media as an effective way to showcase the work they have done and the creative ideas that they have.
"It's very simple for a company to align this type of marketing with their current strategies." says Travis Finseth, GM Online at Oceanic. "The largest attraction for this whole process is, every business wants to know what a client really thinks about their product. These channels give them that opportunity and more. It's about interactive marketing. A staggering 43% of web users participate in some social network, and most of them log in more than once a day. The future of marketing is in being able to integrate offline and online efforts. "
Fiji Rugby Union's Operations Manager, Vilikesa Rinavuaka, has been excited with the results using Oceanic¼s Social Media services. "We added more than one thousand fans over the weekend. The ability to offer real-time reporting during games through these mediums makes a big difference. This service has been extremely helpful in achieving goals to reach out to rugby fans around the world.”
As one consumer posted on the Facebook Wall of a popular MH promotion: “The smartest thing that any store in Fiji has done is go on Facebook.”
Oceanic Communications Ltd. is a technology-driven advertising, marketing and new-media agency focusing on integrated offline and online communications strategies. Their work includes website development, online and offline marketing, intranet and extranet communications and branding. Servicing clients in Fiji, the South Pacific and the United States, Oceanic works at improving the business performance of our clients through technology and communications. Visit http://www.oceanic.com.fj
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